Thursday 30 August 2012

Affiliate Marketing


Affiliate Marketing steps


Follow all these following Affiliate Marketing steps:


How do I get Started with Affiliate Marketing ?

There are a few things to keep in mind before choosing to get into this business. Firstly, you must find the right Affiliate Product to Promote and secondly you must have an audience that will be interested in that product.

Finding the Right Affiliate Product

This is the most Important Step (literally). If you get wrong here, you will definitely fail in this business. You will have to choose a product which will help your audience. If you have a Weight Loss Blog, then promoting a forex product will be completely useless as it will not get you any sales. Moreover, If you promot a low quality product (lets say,on your blog) , you could be hurting your brand as well.

Remember, To get the best results, always promote a product that you have tried yourself  or you must be confident enough of the quality of it.

Below are some of the tips that will help you find a related Affiliate Products :

Browse Affiliate Networks – The easiest way to get started with promoting products is to search though Affiliate Networks. An Affiliate Network act as an intermediary between publishers (affiliates) and merchant affiliate programs. There are a few affiliate networks that list many affiliate programs. You can use their search option to get related products to your blog’s niche. Some of the most famous Affiliate networks are : ClickBank (This is my favourite and also, the first affiliate commission that I earned was by promoting a clickbank product) , Commission Junction (aka CJ), ShareaSale etc.

Search Google – Other way to find relevant affiliate product that you can promote is by doing a simple google search. Just type : “your keyword + Affiliate Program” (Replace “your Keyword” with your niche like “Weight Loss Affiliate Programs”) and you will easily find the appropriate product.

Checkout Online Stores – Almost all of the famous online stores (like Amazon, Ebay) have affiliate programs. You can just sign up for that and then promote any of the stuff that is listed there. Generally the commissions are not big here but as these online stores have a huge range of products, it is not that difficult to get referral sales through them.

Check Your Competition – If you can’t find the products by above methods, you can simply have a look at what your competitors  (sites in your niche) are promoting and you can start promoting those products.

Now, these were the ways by which you can select a product to promote.

Promoting the Products and Getting Sales

Thursday 23 August 2012

NYSE


               

NYSE


A leading global operator of financial markets and provider of innovative trading technologies, NYSE Euronext (NYX) is the holding company and the first cross-border exchange group created by the combination of NYSE Group, Inc. and Euronext N.V., on April 4, 2007.  

The Company’s exchanges located in Europe and the United States trade equities, futures, options, fixed-income, and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products) from more than 55 countries, NYSE Euronext's equities markets—the New York Stock Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca—represent one-third of the worlds equities trading and the most liquidity of any global exchange group. 

NYSE Euronext also operates NYSE Liffe, a leading European derivatives business and the world's second-largest derivatives business by value of trading, and NYSE Liffe U.S., which is a global, multi-asset class futures exchange.  The U.S. Derivatives Clearing Organization, The New York Portfolio Clearing, LLC ( a joint venture of DTCC and NYSE Euronext)  delivers unique capital efficiencies to the market.

The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies, the world's leading provider of end-to-end electronic trading solutions.  NYSE Technologies’ flexible and scalable products deliver robust and integrated solutions, from single trading positions to complete exchange platforms. Its leading edge software, combined with high performance connectivity, provides the global trading community with innovative tools, access to liquidity and worldwide markets and third-party, value-added applications.

NYSE Euronext has majority ownership of NYSE BlueSM, which has an exclusive focus on environmental and sustainable energy markets. It builds and manages Environmental Markets Exchanges, Infrastructure and Market Based Solutions in response to the world's economies shaping their environmental initiatives.

NYSE Euronext began trading publicly on March 8, 2006 under the NYX ticker. The historic combination of the NYSE Group and Euronext in 2007 created the first truly global exchange group, and brought together major marketplaces across Europe and the United States whose histories stretch back more than four centuries, including the New York Stock Exchange which was formed with the signing of the Buttonwood Agreement in 1792.  NYSE Euronext is represented in the S&P 500 index, and is the only exchange operator in the Fortune 500A leading global operator of financial markets and provider of innovative trading technologies, NYSE Euronext (NYX) is the holding company and the first cross-border exchange group created by the combination of NYSE Group, Inc. and Euronext N.V., on April 4, 2007.  

The Company’s exchanges located in Europe and the United States trade equities, futures, options, fixed-income, and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products) from more than 55 countries, NYSE Euronext's equities markets—the New York Stock Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca—represent one-third of the worlds equities trading and the most liquidity of any global exchange group. 

NYSE Euronext also operates NYSE Liffe, a leading European derivatives business and the world's second-largest derivatives business by value of trading, and NYSE Liffe U.S., which is a global, multi-asset class futures exchange.  The U.S. Derivatives Clearing Organization, The New York Portfolio Clearing, LLC ( a joint venture of DTCC and NYSE Euronext)  delivers unique capital efficiencies to the market.

The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies, the world's leading provider of end-to-end electronic trading solutions.  NYSE Technologies’ flexible and scalable products deliver robust and integrated solutions, from single trading positions to complete exchange platforms. Its leading edge software, combined with high performance connectivity, provides the global trading community with innovative tools, access to liquidity and worldwide markets and third-party, value-added applications.

NYSE Euronext has majority ownership of NYSE BlueSM, which has an exclusive focus on environmental and sustainable energy markets. It builds and manages Environmental Markets Exchanges, Infrastructure and Market Based Solutions in response to the world's economies shaping their environmental initiatives.

NYSE Euronext began trading publicly on March 8, 2006 under the NYX ticker. The historic combination of the NYSE Group and Euronext in 2007 created the first truly global exchange group, and brought together major marketplaces across Europe and the United States whose histories stretch back more than four centuries, including the New York Stock Exchange which was formed with the signing of the Buttonwood Agreement in 1792.  NYSE Euronext is represented in the S&P 500 index, and is the only exchange operator in the Fortune 500

U.S. Stock Futures Lower on Global Growth Worries

U.S. Stock Futures Lower on Global Growth Worries

LONDON -- U.S. stock market futures traded slightly lower Monday as Japan reported a sharp deceleration in growth and a another major broker cut its forecasts for Chinese gross domestic product.

Futures for the Dow Jones Industrial Average fell 27 points to 13,145. Futures for the Standard & Poor's 500 index fell 2.8 points to 1,399.60. Futures for the Nasdaq-100 index fell 2.3 points to 2,720.50.

With most corporate results out of the way, investors were focusing on macroeconomics for Monday and signs of more global sluggishness.

Gross domestic product in Japan grew an annualized 1.4% in the three months to June, in sharp contrast to an upwardly revised 5.5% expansion in the prior quarter. Economists had projected growth of 2.7%. Japan's Nikkei Stock Average fell 0.1%.

Mainland China stocks tumbled sharply, with the Shanghai Composite Index off 1.5% to 2,136.08, leading Asia markets lower, on some investor disappointment Beijing officials didn't ease monetary policy over the weekend. Adding to pressure on the downside, Bank of America Merrill Lynch on Monday cut its 2012 growth estimate for China to 7.7% from 8%, which comes on the heels of similar moves by other brokerages.

The investment bank also cut estimates for third- and fourth-quarter expansion, citing constraints to further policy easing.

"Most investors remain convinced that central banks will respond to any economic slowdown by intervening further," said Fawad Razaqzada, market strategist at GFT Markets, in a research note. He said this is causing investors to ease back into equities on a longer-term basis, despite China jitters and upcoming U.S. presidential election uncertainty.

"Even a lackluster second-quarter U.S. earnings season has failed to dampen overall buying interest, although U.S. stock indexes may now have to consolidate before making an assault on the highs achieved earlier this year," said Razaqzada.

There are no data on the calendar in the U.S. for Monday, while Europe was also quiet on the data front. European stock markets trimmed earlier losses, but the Stoxx Europe 600 index remained marginally lower at 269.64.

On the corporate front, shares of Groupon Inc. (GRPN) could be active ahead of results due after the closing bell on Wall Street. Shares rose 12% on Friday.

Shares of Facebook Inc. (FB) could be active after Netflix Inc. (NFLX) Chief Executive Reed Hastings said he has acquired $1 million in the social media company. The stock buys were revealed in a Securities and Exchange filing Friday. Hastings is a member of Facebook's board of directors.

Among other markets, gold and oil prices edged slightly higher, along with the dollar. Gold for December delivery rose $2.60 to $1,625.40 an ounce, while oil for September delivery rose 65 cents to $93.52 a barrel.

Affiliate Marketing


Affiliate Marketing


Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. The industry has four core players: 'retailer' or 'brand', the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.



What is Affiliate Marketing?


Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.
There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.
Other variations on this are where you earn an amount for referring a visitor who takes some kind of action – for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.
Commissions are often a percentage of a sale but can also be a fixed amount per conversion.
Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a ‘coupon code’ for their readers to use that helps to track conversions.
For example:  when I recently released my 31 Days to Build a Better Blog Workbook I also give people an opportunity to promote the workbook with an affiliate program whereby they could earn a 40% commission for each sale. When you sign up to become an affiliate you are given a special code unique to you that enables you to promote the workbook and make $7.98 per sale. The top affiliates earned over $2000 in the first few weeks after launch through these commissions.
Advertisers often prefer affiliate marketing as a way to promote their products because they know they’ll only need to pay for the advertising when there’s a conversion. I knew when I started this affiliate program that while I’d earn less for each sale that having a network of affiliates promoting it would almost certainly increase overall sales levels.
Publishers often prefer affiliate marketing because if they find a product that is relevant to their niche that earnings can go well in excess of any cost per click or cost per impression advertising campaign.



Why Affiliate Marketing Can Work Well on Blogs

Affiliate marketing isn’t the only way to make money from blogs and it won’t suit every blog/blogger (more on this below) but there are a few reasons why it can be profitable in our medium. Perhaps the biggest of these reasons is that affiliate marketing seems to work best when there’s a relationship with trust between the publisher and their readership.
I’ve found that as this trust deepens that readers are more likely to follow the recommendations that a blogger makes.
Of course this can also be a negative with affiliate marketing – promote the wrong product and trust can be broken (more on this below).
Affiliate Marketing – Easy Money?

While affiliate marketing can be incredibly lucrative it is important to know that affiliate marketing is not easy money. Most people who try it make very little as it relies upon numerous factors including:
traffic (high traffic helps a lot)
finding relevant products
finding quality products
building trust with your readers
having a readership who is in a ‘buying mood’
you being able to write good sales copy (and more)
There’s also some risk associated with affiliate marketing in that if you push too hard or promote products of a low quality you can actually burn readers and hurt your reputation and brand.
It’s also worth noting that affiliate marketing doesn’t work on all blogs. Some blogs are on topics where it is hard to find products to promote – other blogs attract audiences who are not in a buying frame of mind and for other blogs it just doesn’t fit with the blogger’s style or approach.
Tomorrow I want to continue the focus upon affiliate marketing with another post – this one on how to find affiliate products to promote.


Online Marketing

Online Marketing



While the Internet is a dynamic, highly-effective marketing medium, its ability to return a profit has, for the most part, been unproven. One possibility is to combine on-line and off-line marketing strategies. This article describes a practice-oriented model that could enable marketers to achieve that goal. On-line and off-line tactics can not only complement each other but also achieve a distinct synergy that can have a direct impact on marketing costs.


BENCHMARKS OF ONLINE MARKETING


According to marketing consultant Al Ries, on-line marketing is most appropriate in four cases: when the offering is a service; when pricing is very important; when the offering is a non-fashion product; and when the costs of delivering the product (e.g., groceries) are not significant. For example, the Internet’s interactivity makes it a highly suitable medium for customized offerings like travel and financial services, given the high volume of queries generated by consumers searching for those services.
On-line marketing can build a strong base of loyal consumers who could also bring in more consumers through referrals. For example, on-line auctioneer eBay has found that consumers tend to rely on people who have referred them to its site rather than turn to eBay’s support staff for advice and guidance.
These factors that support loyalty could be more important in on-line marketing than in physical, off-line marketing. Amazon.com has created adequate trust and credibility among consumers, and most people provide the company with adequate information about themselves so that they can conduct their repeat purchases with significant ease. Fabmart, an Indian on-line marketing company which started by selling books and music, has added an innovative service—supplying groceries to parents of Non-Resident Indians (NRIs) abroad. Given the high purchasing power of these young NRI professionals, the company was sensitive to the warmth and caring feelings these professionals have towards their parents. The company started a service that enables NRI consumers to buy and arrange for the delivery of groceries to their parents in India. Fabmart is perceived as a brand that can be trusted to carry out the service.
On the flip side, on-line retailers marketing mundane, fast-moving consumer goods (FMCG) may have to concentrate on building brand personality rather than attempting to provide value on the offering, given the frequent off-line sales promotions and bargain deals.


Marketers selling durables like cars, refrigerators and television sets need to know that, apart from providing in-depth information on features and benefits and comparisons among brands, they need to use on-line marketing tools that draw consumers to the retail outlet, since “feel” aspects are still important for most durable goods. The “feel-think-buy” model is one that consumers have been used to for several years with regard to durables. Changing this behaviour radically with on-line strategies like huge price discounts or freebies for Net shopping could create dissonance among consumers of high-involvement purchases (products which have significance to buyers due to their functional or symbolic/status appeals). Consequently, there is a strong need to use both on-line and off-line strategies for durables to ensure appropriate brand-building.

Social Media Marketing

Social Media Marketing


The explosion of Social Media Marketing is not just a fad, but rather a completely new marketing channel and an exciting new opportunity for many companies to reach new customers beyond web design, Internet marketing and email marketing mail.

Effective Social Media Marketing can increase customer loyalty while driving targeted traffic back to your website. Social media allows you to target your message and build both your brand and reputation through places like Facebook, MySpace, Twitter, LinkedIn, blogs and many media rich content.

Marketing through social networks have a special understanding of the culture of each community and an understanding of how to deliver the best of your message or expose your brand to this group. This exposure can take many forms, including text, audio and video, and are experts in delivering these messages.

Social Media Marketing is here to stay. We will help you understand the inside and outside the marketing of social media and develop a special strategy that is designed to produce high impact and ROI of your investment. Our role is to keep abreast of the latest trends and techniques to provide maximum exposure for our clients,




The Five foundation  of Social Media Marketing
Any and all forms of Social Media Marketing tactics fall under at least one of these five forms of action. Often the same channel will incorporate two or more of these:
Declaration of Identity
Identity through Association
User-initiated Conversation
Provider-initiated Conversation
In-Person Interaction

Identity-based Interaction is your declaration of your value, who you are, and where you can be found. Your customer happens upon your online identity that you, as a provider, define and declare. This is anything from your About Us pages on your blog or website, to your MySpace profile, to your Naymz profile. Here, there is very little interaction outside of your own declaration, but this becomes critical in defining how you can benefit your marketplace.
There has been a recent outcrop of websites created purely for this function. An expanded business card, if you will. Most also include the opportunity to link to your other forms of presence online, bringing together your presence in one place…well, kind-of. They include:
Naymz
Ziki
ClaimID
SuprGlu
LinkedIn

Association-based Interaction is your customers’ opportunity to associate themselves with you and you with your customers. Most obviously, this is accomplished through things like becoming “Friends” on MySpace, you and your customers’ BlogRoll, or through their social bookmarking. This is your customer wearing your company’s logo proudly – Like Andy wears his Beatles shirts.
The most explicit form of allowing for this ability is through social bookmarking sites. I say this, and not social networking sites, because this is the sole function of these sites. Make it easy for your customers to bookmark your site, blog posts, etc with their favorite tool.
del.icio.us
Furl
blummy
Ma.gnolia
StumbleUpon
BlinkList

User-initiated Conversation is your users’ opportunity to create their own declarations or questions, and your opportunity to respond. This is your opportunity to be there and cater to them. Here, you serve your customers.
Perhaps the most cut-and-dry examples of this lie in messageboards, forums and “groups” sites such as Google Groups, Yahoo! Groups, community sites, etc. So, how do you find these conversations? Andy Beal’s Online Reputation Monitoring Beginner’s Guide. Here, he walks you through, step-by-step, how to find out what conversations are being initiated by others online.
In order to get directly involved with your customers, the most well-known example of this is “GoogleGuy” on the WebmasterWorld forums, is through your users’ forums, and sites such as:
Yahoo Groups
Google Groups
AOL Groups
MSN Groups
Topica EMail Lists
Kaboodle Groups
Eurekster
tribe.net
Ning

Provider-initiated Conversation is your chance to find out what your customers think, feel, love and hate about your product. Ask them. Challenge them. Present yourself to them, but do so respectfully. As much as it’s an opportunity for them to tell you what they love and hate about your product, it’s also their choice whether to do so or not. Be kind. Be respectful. Appreciate their time.
Although it’s not a primarily online company, there is one company that has made this their culture. Seeking feedback and input from its customers 24/7/265. And it is: Current.tv. There’s little-to-no format, except for about half of the content is contributed by its users. If you haven’t seen it or don’t have digital cable, find someone who does and watch it. Do that this week, you won’t regret it.
Social networking strategies for connecting with your customers can certainly be complex, tricky and cumbersome, so I’ll be writing up strategies in the very near future to hopefully assist on those fronts. In the meantime, find your customers and interact with them here:
Myspace
Bebo
Friendster
Consumating

In-Person Interaction is the pinnacle form of interaction with your customers. You’re interacting with them online, why not in person? Does it get better than that? This is where relationships are built and authentic conversation is had with so much more input, feedback, collaboration and communication. I had a seven hour conversation with a good friend last night. It was one of the best conversations I’ve ever had about so many things, and I could have never had that quality of a conversation online. Nothing beats face-to-face.
Get out there. Meet your customers. Let them interact with other customers. Build your community. Go to conferences…better yet, organize your own gatherings.
To help this along, coordinating, managing attendee status, etc, there have been several sites that can help in either finding local events or coordinating your own:
Meetup
BarCamp
Evite
Upcoming
Eventful
Final Thoughts

One thing about social media marketing: It’s complicated for two reasons: no one has created a structure to work from, and there’s so much overlap in functionality of different sites, that it can be quite confusing as to a site’s single purpose because…well…there usually isn’t a single purpose.
Don’t let this hold you back. Get out there. Spend time with these sites. Sign up, Use them, meet your customers, talk to your customers, and LOVE THEM.
But wait! There’s More! Feel free to use my Social Media Marketing Tactics chart (on BenWills.com) to make sure your next campaign is a success.

Pay Per Click

Pay Per Click





PPC (Pay Per Click) is an advertising technique generally used on website, advertising network and search engines. In this method through a bidding process, advertisers can get good position on the search engine results page (SERPS) for specific keyword or phrases that he likes according to his business need. Advertisers pay for results only on the basis of "per click".
If your website is not showing the good ranking on search engines and you don't want to spend money & time on further optimization, then it is the best method to gain website visitors. This is also called sponsored listing can be seen above and right side of the natural listings.

When a searcher find advertiser listing on the SERPS on a particular keyword or phrases and if click the link, then advertiser have to pay some amount of money on the basis of predetermined bidding cost. With PPC management, the website listing process can take as little as a couple of days, and advertisers can decide the placement of their listing within the search results, depending on how much they are willing to pay.





By using PPC Management Company you can focus on your advertisement on your target market unlike the traditional forms of advertising. When you have created a pay per click advertisement it will be displayed in the paid listings of the search engines which are on the right hand side of the results pages. During the creation of your pay per click PPC advertisement you will choose which keywords you want to focus on and target, the more popular a keyword is that you choose then the more it will cost you, this is why it is recommended that you use a variety of popular and less popular keywords. It is also important to choose keywords which do not cover a variety of different industries, you don’t want someone to see your advertisement and click through only to discover that what you offer isn’t what they were looking for.

With a wide array of SEM PPC companies available it is becoming a much more difficult task to choose the one which will best suit your needs. The process used to ensure that your website ranks highly on the Major search engines allowing it to be easily found is called SEM PPC. The search engines produce a list of results which closely match what the searcher has searched for and with SEM PPC in place you can very easily work your way into that list for your keywords. SEM PPC is becoming much wider used as companies want to stay ahead of their game and ahead of their competitors by being one of the top ranking websites within their industry. By puttingSEM PPC into place and using the different techniques available you will be able to rank highly staying ahead of your competitors along with receiving a boost in visitors.

PPC management services often uses the keywords which most people would use as their search terms when they are looking for you, this is because they are the most common keywords and will bring you a lot of visitors however these are the expensive keywords. You can plan and create a solid campaign and use it to help your business go from strength to strength. The problem is that not many people know everything there is to know about PPC marketing. This is why it can pay dividends to turn to PPC experts to manage your campaign for you.

PPC experts give you something else as well – freedom. Since you are a beginner when it comes to this form of PPC management services it is fair to say that it will take you a lot of time to figure out how to create and run your campaign. If you invest in PPC experts to take over your campaign for you, you can get on with developing other parts of your business. You cannot outsource everything so it makes sense to outsource those parts of your business that can be handled byPPC experts.PCC experts can help you identify this purpose and create a campaign that will meet it.

PPC Limited unlocks another big advantage of using the experts. If you run your own campaign you might end up missing out on any mistakes you may have made. You may not realize you have made an error. PPC experts will know what needs to be achieved and will be able to adjust the campaign whenever required to get the best results.